We found Emily on Instagram Emily Wilson’s Cars (@emwilsons_cars) • Instagram photos and videos where her channel has rocketed to now over 40k followers in only a matter of months, largely based on her 81 year old Dad's antics, knowledge and huge likeability, and her own skill of extracting soundbites and pearls of wisdom and turning them into social media content for others to enjoy.
Emily's story starts very simply, living above an antiques shop, her Dad would drive a Ford P100 pickup and between him and his wife (Emily's Mum) they would source, sell and deliver architectural antiques, with previous customers including Ringo Starr and the now King of England, Charles III.
As business grew, so the cars came along - her Mum choosing to buy a brand new BMW 7 series, and her Dad favouring Dodge Ram pick up trucks!
Alongside the truck, her Dad would also buy and restore classic cars which now form a 15 strong collection including Bentleys and Rolls Royces from the 20s and 30s, through to Jaguar E Type, Austin Healey and even a Ford Escort!
We really hope you enjoy this chat and reflection on both car nostalgia, but also on what it takes to create content in 2026.
We're pleased to say the guys from Viking Covers are staying on as Sponsor for My Dad's Car.
If you are looking to keep the dust, dirt and weather off your cherished car go check them out at www.vikingcovers.co.uk
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